
If you’re like me, new-to-neon, then you know the feeling of not knowing how to wear it. Neon is not easy to wear, in fact. I got a little bit extra with these looks, but why not? If the ultimate trend is something different like this, I think I went on the same line then. Keep on scrolling to find out.
The SS19 catwalks of New York, London, Milan and Paris confidently championed lime green, blinding yellow, extra hot pink and flame orange.

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Photos by Clarissa Venturi

A little bit of history:
1898: Neon is discovered in London by British chemists Sir William Ramsay and Morris W. Travers, when Ramsay chills an atmospheric sample until it becomes liquid. Once warmed, the chemists capture the gases as it boils, therein producing neon. It becomes an element on the Periodic Table.
Fact: In Greek the very word neon translates to new one, which seems ironic, considering every 20 years fashion finds a new use for it.
1930s: Neon starts to litter the avenues of Las Vegas in the form of huge, gaudy signs attracting gamblers, dancers and mobsters to The Strip. Today, there is a museum dedicated to these relics of Americana.
1962: The year of Marilyn Monroes suicide. Andy Warholexperiments with bright gold, blue, pink and green in his famous painting of Monroes iconic face, making neon a permanent stain on pop cultures sordid and colorful history.
1980s: Neon has been a staple in the wardrobes of the fashionably avant garde for nearly 20 years by this point; it starts to appear in modern clothing of the time, like wind-breaker jackets and jelly shoes.
1990s: Neon has a new role as the fashion choice of club kids in the underground rave scene of New York and London. Its in makeup, glitter and glow sticks and even in hair dye; its now part of a counter-culture that exemplifies freedom, parties and wild time

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Photos by Clarissa Venturi


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Photos by Clarissa Venturi
And how do you wear NEON?