Talking Sustainability with Aequem

Last month I was featured by the sustainable brand Aequem and I wanted to share the interview here as well. Also talking to you, what’s your take on Sustainability? How do you integrate it within your daily choices and what’s important to you regarding environmental values when doing your shopping?

Talking Sustainability with Aequem

Do you have any favourite sustainable brands or any new discoveries you like at the moment?

Two of my favourite recent sustainable discoveries are Monpure London, a haircare brand and Veronika Guardi, a sustainable fashion brand.

How would you say you incorporate sustainability in your own personal style and within your work?

I love to work with sustainable brands and I look forward to discovering more of them! I love wearing cotton clothes (also due to my sensitive skin). It was very hard a few years ago to find any cotton clothes, but now brands are becoming more aware of sustainability and organic fabrics to use in fashion and beauty products – that makes me happy!

Talking Sustainability with Aequem

Do you think social media influencers have a role to play in setting a more sustainable example for their followers?

Of course! Influencer marketing is very powerful. It’s like asking your friends for advice. It’s very important that influencers set a good example in their own channels and I am trying to use my channels for that.

In your opinion, how does Aequem align with your own mission when it comes to sustainability?

As I mentioned, my main focus is to find cotton clothes and basic clothes that can last a lifetime or more than 10 years. I’d love to be able to build an all sustainable wardrobe, so Aequem really goes to that direction I am aiming too as well! 

Talking Sustainability with Aequem

Read the whole interview on Aequem website here


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