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How to Create an Aesthetic Feed on Instagram for 2021

If you’ve reached this page, you now know and are aware of the importance of our visual feed on Instagram. It’s one of those things where you think “it has to look alright, it has to represent me, if not 100% at least 90%”. Don’t you think so?

Well, this is one of the thoughts I had in these years while navigating many ways of getting my ideas out there on this platform. And finally I got it 90% right for me. So I am now able to show you (visually too) how you can achieve the same results (but quicker)

also watch the video below!

How to Create an Aesthetic Feed on Instagram for 2021

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So, without further ado, may I present you the Before and After feeds:

Before (2020)

How to Create an Aesthetic Feed on Instagram for 2021

My Before feed wasn’t that bad, it was kinda aesthetic but it was missing something… a little more personalization, so I now made it a bit more vintage and aesthetic while keeping the products shots as well… here’s How to Create an Aesthetic Feed on Instagram for 2021:

After (2021)

How to Create an Aesthetic Feed on Instagram for 2021

What do you think?

As I will show you below, you will see how the tones and the colors are also changed. I branded myself into specific tones (beige / browns / pastels / creamy) while still using a bit of other colors and black and whites. I made it all visually vintage and aesthetics, while keeping it personal.

How to Switch to a Vintage – Aesthetic Feed on Instagram

Before

How to Create an Aesthetic Feed on Instagram for 2021

Decide your Branding:

So the first thing is to choose your tone of voice and your branding, your colors/tones and fonts. Then you can practice with apps like Preview or Grid to edit the feed with the right mix of different framed photos.

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What are the colors that most represent you?

example source

Use Props:

Bring the attention to props and small details – such as for example a vintage mirror, the lighter and whiter background, flowers, books, portraits, statues and patterns. The more similar they are, the more your feed will have a visual feel of a whole, like a magazine spread and your followers and new followers will want to tune in and see your next posts (knowing what they will expect, because they already liked your style)

Shoot in a Natural Light:

You want to make sure you are shooting in a good warm natural light to give your photos and videos that golden aesthetic feel. And when you find it, shoot a lot!

Be Seasonal & On trend:

Be seasonal and on trend, so your content will get saved and shared and noticed. We are approaching Spring – use pastels and colors and props that are matching this season!

After

How to Create an Aesthetic Feed on Instagram for 2021
How to Create an Aesthetic Feed on Instagram for 2021

Get Inspired:

Get inspired from your Instagram explore page or your niche hashtags and pages and other content creators, as well as magazines, art, movies and books. Anything that has a creative flare to it, will get your mood lifted and ready to produce a lot of content. (pro tip: I also keep inspirations boards of content that I liked and saved on my Instagram and Pinterest folders, it’s very helpful!)

Hope you liked my tips on How to Create an Aesthetic Feed on Instagram for 2021 and if you fancy, share any tips you have as well in the comments down below! x

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